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Westbrook received his first signature shoe, the Why Not Zer0, last year. Westbrook was swapped for fellow Jordan endorser Chris Paul this summer in a blockbuster trade of point guards.

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Williamson is already one of the most popular players on Instagram before his first NBA dunk. He has 4. He gave a preview of his next signature shoe this week when he was spotted during a workout wearing the Harden Vol. Nike continued the trend this summer three years after his retirement with a series of limited-edition sneaker releases.

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Bryant remains wildly popular in China, where his shoes are a hot commodity. Under Armour used Curry as its main entree into the basketball business when it signed him in Curry pushed Under Armour to release his signature shoe in girls sizes after a young fan wrote a Curry a letter last year requesting the move.

Curry delivered 9-year-old Riley Morrison the first Curry 6 in her size in March. The Durant Nike franchise grew double digits in , according to Cowen. Get the latest sports news and analysis, once a week in your inbox, from the Forbes SportsMoney Playbook newsletter. Sign up here. I also spend a lot of my time digging into what athle I cover sports business with rare dips into b-schools, local economies.

But when it comes to sneakers, nobody comes close. Kurt Badenhausen.

Pelicans' Zion Williamson inks endorsement deal with Gatorade

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    Michael Jordan Is Still King of the NBA’s Richest Sneaker Deals

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